PatientSites

At PatientSites, my role is focused on building structured SEO systems for healthcare and physiotherapy clinics. The work starts with research, not writing.

I create SEO documents that map out keywords, content pillars, and topic clusters based on real search behavior. Each pillar is built around a core service or condition, with supporting blog content designed to answer patient questions clearly and consistently. The goal is to make it easy for clinics to publish content that ranks, stays relevant, and supports long-term growth.

Beyond blog strategy, I also write monthly newsletters and social media copy across multiple platforms. This content is aligned with the same SEO themes, so blogs, emails, and social posts all support each other instead of working in isolation.